Tech Tools Enabling Businesses Do More for Less

We live in a world where start-ups are not hindered by financial limitations and lack of human resources. They are able to realise their dreams easily on the back of new-age technologies like artificial intelligence and machine learning. For instance, there are all kinds of online tools and services that they can use to expand the business and boost revenue. The following are some startup Tech Tools that you need to know about.

Tailor Brands

If there is one thing that both small and big businesses need today, it’s branding. However, you don’t need to find a graphics design agency for that as there are many cheap online tools that you can use for your branding needs. For instance, you can use Tailor Brands which is an AI-powered logo maker to create stunning logos in a few minutes. It’s user-friendly, affordable, and requires little work on your end.

Pricing: Free low res logo – high res logo plans include start at $3.99, Standard at $9.99, and Premium at $15.99.


Bookkeeping is often a challenging area for small businesses. Since hiring a full-time accountant is out of the question for many, an online service becomes a viable option instead. Wave is one such tool that you can use.

With Wave, you can fulfil all your bookkeeping needs. From payments monitoring to integration with direct deposit payroll, and from invoice management to receipts scans and organization, it can help you manage everything under one roof.

Pricing: Wave is absolutely free if you just want to use services for accounting and invoicing.


Evernote is one of the most popular apps that has helped students get the most out of their college years. However, it can be used by business owners too.

You can use Evernote to create and organize your business content. For instance, you can create one notebook for employee expenses, another for important business documents like permits, licenses, etc. You can also scan bills, receipts, business cards, etc. on the fly and do a lot more to stay organized.

Pricing: The basic features of Evernote can be used for free. However, the business plan costs $14.99 per user, per month.


Hootsuite is a social listening platform that allows you to launch and manage all your social media campaigns in one place. You can use it to observe the performance of your campaigns on Facebook, Twitter, Instagram, and many other social media platforms closely by checking the number of “likes”, “comments”, “shares”, etc. that you get on your posts. You can also schedule your posts in advance using a social media calendar, curate content by finding and sharing relevant content with your target demographic, etc.

Pricing: Hootsuite is available under three plans, Professional, Team, and Business that are priced at $29, $129, and $599 per month, respectively. However, enterprises can also get custom solutions and get pricing after contacting the company.


Email marketing is cheap but also quite effective. However, you can’t make the most of it unless you use the right tools. For instance, you can use email automation tool Mailchimp to take email marketing to the next level. You can use it to create premium-quality email templates, check open rates of the emails and compare them to the standard rates in your industry, and more.

Pricing: MailChimp can be used for free if you only want basic features. Otherwise, to enjoy the premium features, you can choose the following plans:

  • Essentials: $9.99/month
  • Standard: $14.99/month
  • Premium: $299/month

So, there you have it- some of the most popular online tools and resources that smart entrepreneurs are using today to save time and money. Which one are you going to use first?

About Craig Bradshaw

Tech enthusiast and Editor-in-Chief of MobileTechTalk

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