MWC is looming on the horizon, and the main focal point of all rumours so far is from either Samsung or LG. Motorola have been quiet for the better part of a few months, with the Moto X Play & Style devices being the only bit of hardware the Lenovo owned company have announced in recent memory. Sources close to Euro Tech, and Motorola themselves through an e-mail have confirmed that they are about to step into the accessory game with a line of ‘VerveLife’ devices that are due to be launched at MWC just a few days away.
While official details or specifications for the products have yet to be unveiled, we can tell you what type of devices Motorola are planning to announce at MWC in Barcelona.
VerveOnes and VerveOnes+: VerveOnes are true wireless stereo earbuds completely free of wires. VerveOnes come with 12 hours of battery life and includes a protective charging case. Complementing studio quality sound, the integrated dual mic allows for clear voice calls. VerveOnes+ offer all the same features of VerveOnes plus are IP57 water/sweat proof earbuds.
VerveLoop and VerveLoop+: The VerveLoop headphones are wireless Bluetooth headphones, but the two earbuds are connected with a wire. The headphones are water and sweat resistant and feature an integrated mic for making and receiving phone calls while using them. These headphones are superlight and great for high impact activities.
VerveRider and Verve Rider+: The VerveRider line is a set of neckbud headphones that have all day comfort combined with a 12 hour battery life to help you get through the whole day with ease. The VerveRider+ are also sweat and water resistant, and both have built-in mic for making and receiving phone calls.
VerveCam: The VerveCam is an ultra-portable, HD social video camera that never misses the moment. Offering brilliant motion video with 2.5K at 30fps and 138-degree field of view, the Verve Cam live-streams video to Hubble Cloud and YouTube with integrated WiFi. The VerveCam comes with an IP67 waterproof case so it can safely be taken up to 30m deep.
VerveRetrieve: The VerveRetrieve is a GPS pet tracker that will be able to keep track of your pets nearly anywhere that has cellular data. It is IP67 waterproof, so your pets can take it swimming or out in the rain without an issue. It comes with one year of GPS tracking, virtual fence and wander alert included.
Shift in Strategy
Motorola have been in somewhat of a slum since their purchase by Lenovo back in 2014, and while the sales figures prove otherwise, it’s obvious that Lenovo have been making plans to invest in other parts of the technology market.
The accessory market is a great market to dip your toes into, as there’s a lot of opportunity to make money and turn an even bigger profit. With companies such as Jaybird, GoPro, Beats & FitBit flourishing in this ever-changing market, showing constantly good profits each quarter; it’s no surprise a company like Lenovo wanted to venture into this market and offer the best of Motorola’s hardware, and Lenovo’s global reach.
Sticking to solely smartphones is always a risky move unless you can provide consistent sales figures, or if you’re a smartphone giant like Apple or Samsung. So the change in strategy isn’t at all surprising for the previously Google owned company.
The ‘VerveLife’ line of products will be on display at MWC next week, so if you’re planning on going to the event, let us know how the devices are.